The rumors swirled for weeks, and FashionWeekLA.com sat mum on the scoop until the principals could publicly confirm that Gen Art would indeed make a serious calendar shift from its usual opening spot on the LA Fashion Week calendar to the opening spot of Rock Fashion Week’s debut at Paramount Studios at the end of the month. Rock Media already produces its brand of glossy gatherings in NYC and in Miami, and apparently with the partnership of Hachette Filipacchi media group. Read the details at the California Apparel News.

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