Ready. Set. SHOP!

Monday, August 30, 2010
By Jennifer Uner

Mayor Antonio Villaraigosa will open ceremonies for Fashion's Night Out at the Beverly Center September 10

Put your marathon shopping shoes on: It’s Fashion’s Night Out on September 10 and YOU ARE INVITED. Los Angeles kicks it up a notch this year for Fashion’s Night Out with City of Los Angeles Mayor Antonio Villaraigosa, Grammy Award winning singer Will.i.am, and Vogue’s Lisa Love hosting runway shows and events at the Beverly Center beginning at 5pm.

What started last year as the New York fashion industry’s own economic stimulus plan is now a global annual shopping event. And it is going to be “epic” according to NYC’s global home base at http://fashionsnightout.com/ On September 14, CBS television will air a one-hour special on it. They’ve already launched a web site.

LA has officially joined Fashion’s Night Out with the Mayor’s office coordinating activities for Los Angeles, including a web site with all the details. The Beverly Center serves as the LA hub, with big star-studded fashion shows on on the 6th floor, Center Court, and activities throughout the mall. Boutiques on LA’s favorite shopping streets–Melrose Ave, South Roberston, West Third Street, Abbot Kinney, and in Los Feliz, Silverlake and Downtown LA–will celebrate with special events of their own design.

Think: extended hours, champagne, special discounts, limited edition goods, designer appearances, free tailoring, surprise musical guests, guest DJ’s, celebrity sightings, short film screenings, blogger meet & greets, gifts with purchase. Every participating retailer will have its own spin on LA’s biggest shopping party. For the latest news, follow the Twitter stream at @FNOlosangeles and of course we’ll be tweeting and retweeting @FashionWeekLA.

Some early highlights are listed below. For the complete and expanding index of more than 300 participating LA retailers go to: http://www.fno.lacity.org/ParticipatingRetailers/index.htm

WEST THIRD STREET

Magnolia Bakery: FNO themed cupcake sales supporting fashion scholarships
EM & Co: cocktail party & trunk show
Hillary Rush: FNO cupcakes, LA Made “Randy Pullover” gift with purchase, free Miss Marissa perfume from cult fragrance line EBBA
Bedhead PJs: Design your own pajamas for $99 (pick style, fabric, piping color)
Trina Turk: manicures, massages, shopping discounts and a handbag raffle

MELROSE

DC Shoes: DJ party, break dance contest, art gallery sales benefit charity
Four: Signature drinks, stylish shopping zones, chance to audition for the store’s new online video series featuring people you should know in the fashion industry
Fred Segal: Ground zero for FNO LA in 2009, returning with renowned designers, photographers and artists happenings all under one roof (Ever/The Dan Eldon Project, J Brand, Quiksilver, Chan Luu, Sjobeck, G Start, Harveys….more)
Fleuvog: designer John Fleuvog on hand to make original shoe sketches on napkins for guests
Madison: Style expert Lindsay Albanese will walk you through the season’s goods, 15% discounts, free blow dry’s and updo’s from Essensuals London Salon, Margaritas and Sangria from Rick Bayless’ Red O.
Tarina Tarantino: The pink-haired princess of sparkle will be on hand with DJ, custom themed limited edition goods, and makeup artists to demonstrate the new cosmetics collection.
John Varvatos: Legendary rock photographer Robert Knight (doc coming to PBS this month) will be snapping portraits of top shoppers (spend $300 or more) and 20% of proceeds benefit Art of Elysium.

ROBERTSON

Anya Hindmarch: “How do you wear it?” Handbag photo contest
Diavolina: Stylist Taylor Jacobson showcases her collab with Kasil denim, goodie bags
BCBG: Chance to win a trip to NYC to see BCBG’s runway show at Mercedes Benz Fashion Week
1969 Jeans Shop: Fit sessions with the design team, styling with celeb stylists Janey Lopaty and Karen Zambos, chance to win tickets to see the Jonas Brothers
Beach Bunny: Minx nail service, Bliss spa treatments, fun photo booth

ABBOT KINNEY

Bohemian Exchange: Midsummer’s Night Celebration fashion, feasting, processional and photographic extravaganza
A. Kinney Court: Exclusive FNO/Venice sweatshirt ($25), Larry Leight, founder of Oliver Peoples selling from the rare/vintage collection, boot designer Becca Moon leather demonstration
LeFrank: Gregory Parkinson on hand with his latest collection and limited edition pieces
Minnie T’s: Fashion show
Illia: Introduction of new pieces with the designer John Murrough
Pamela Barrish: live music with The Americans, several celebrities pouring sips of Ron Cooper’s DEL MAGUEY Single Village Mezcal
Heist: “GOLD RUSH” turn your old gold into cash. Shop while DJ’s spin
Strange Invisible Perfume: early access to limited edition fall fragrances; custom blends; mini massages

LOS FELIZ

Confederacy: Trunk show, celebrity signing and photo op
Happy: Jac Vanek in store appearance, plus gallery exhibition of local artists
Carol Young Undesigned: trunk show of eco-friendly designer collections
Panty Raid: Eberjey trunk show and pre-orders
Solutions Premium Denim: personalized fit sessions, alterations, and gift bag with purchase of $200 or more
Bejon and Deheg: singer-songwriter live music performance; fashion guru on hand to match your wardrobe to your aura and soul.

We haven’t even mentioned events for the cities of Beverly Hills, West Hollywood, Santa Monica or Pasadena. Or at The Grove. Like we said, get ready to shop. Your favorite retailers and the local economy will thank you.

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16 Responses to “Ready. Set. SHOP!”

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