October 2010 #LAFW
This LA Fashion Week (hash-tagged #LAFW to mark fashion’s entry into the Twitterverse) was a good season to step back and assess the landscape of LA Fashion Week (and Weekend) productions in Los Angeles. In our own assessment, and in reading the coverage at the Los Angeles Times, Apparel News, Racked LA, Style Section LA, Women’s Wear Daily and many more, there were indeed some delightful discoveries in unexpected corners.
Unperturbed this season was LA’s can-do spirit, best exemplified by designers Ahn Volcek of L’une Collection, Daisy Gonzalez and Paulina Lopez who found new fashion friends rushing to their aid after World Coast Management canceled its LA Fashion Week event just 48 hours to show time. Organizers of the blogging community Two Point Oh! LA and producers at Fashion Los Angeles jumped in to provide an alternative solution in a lofty downtown space, just days later. This same team will host a pop-up “Meet The Public” shopping gallery next month and series of fashion presentations February 1-7.
For this writer, who has spent at least a decade working on collective platforms and promotions for the fashion industry in LA, it was a mini reunion of sorts with some true industry professionals that proved to be the most fun and inspiring. We didn’t just look back, we looked forward. We agreed that with the economy now (somewhat) stabilized, the doors are opening to new opportunities. With the right mix of money, management, endorsements and timing we’re certain that more globally relevant Los Angeles fashion events can happen.
LA is home to the largest fashion district in the country. Organizing and fine-tuning its capabilities, promoting its resources and facilitating industry connections to boost business in the region should be a priority for the LA fashion industry’s accomplished entrepreneurs. We’ll aim to help make that happen. You can too. Share your solutions here.