When is L.A. Fashion Week? It depends on your circle. There is a high chance we’ll see split options and dates this coming season as competing event & venue producers test new concepts and timing.  Not all of the producing organizations have made clear their intentions for the coming season, but you can see two frontrunners staking claims.

February 1-7, 2011 Fashion Los Angeles at First and Grand in Downtown L.A.

March 13-19, 2011 The Gallery LA Fashion Week at Sunset Gower Studios in Hollywood

At the front of the international fashion calendar–preceding New York Fashion Week–Fashion Los Angeles has announced a new platform for savvy designers and brands taking place February 1-7, 2011. We admire the vision of this consortium and look forward to seeing what transpires in the proposed fashion village designed by Marmol Radziner that will alight on a rooftop parking lot venue opposite the Walt Disney Concert Hall. This early timeslot on the calendar will give fashion designers the opportunity to build media assets, storylines and relationships that will aid their presentations at fashion weeks in New York, London, Milan, Paris or around the world.

The tail end of the international fashion calendar is LA’s usual spot–following Paris Fashion Week–and producers of LA Fashion Weekend at Sunset Gower Studios plan to expand the concept to a full week this coming season. Retaining LA’s customary calendar position and concurrent with LA’s Market Week March 14-17  (when business happens in the wholesale showrooms and trade shows of the California Market Center, New Mart, Cooper Design Space and other venues in the LA Fashion District) these organizers make a bold bid to dominate the schedule. Mikey Koffman is the colorful producer of this event, and you may recognize her from her pursuits in the reality TV series “The Real L Word.” The TV theme runs deeper still with a supporting media partner in local broadcaster KTLA 5.

Leading independent productions–Simply Stylist, Project Ethos and Concept Fashion Week among them–will tailor offerings to the needs of their own audiences and are expected to announce programs shortly. We’ll continue to update LA’s comprehensive fashion week calendar here,  and post the schedule as available beginning in January.

Happy Holidays! Now go shop.

This entry was posted on Sunday, December 12th, 2010 at 1:43 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed.